Wisconsin Women Entrepreneurs Southcentral, Inc.
is an organization of women entrepreneurs, business owners and service providers in southcentral Wisconsin. WWE-SC offers an inspiring mix of networking, support and business education at multiple meetings in Madison each month. Our members come from a variety of industries and backgrounds to share experiences and resources in a collaborative environment.

New members and visitors are always welcome! 

Please contact us by email with any questions. The email address is contact@wwesouthcentral.org.


President's Message - October 2014

I attended an amazing WWE dinner event in September at the Fluno Center. It was a panel of three extremely accomplished women who talked about their sources of inspiration, motivation, and energy. From their job titles and backgrounds, one might have thought them to be very different, but as they talked, it became clear that they had much in common.  WWE member Chariti Gent moderated the panel with grace and expertise, inviting these Madison professionals to share insights about their own successful journeys.

Just to recap, the speakers were Rhonda Schwetz, director of the Henry Vilas Zoo; Lisa Peyton-Caire, assistant vice president of diversity, inclusion & wellness at Summit Credit Union, and founder & chair of The Foundation for Black Women’s Wellness; and Carol Schaeffer, owner of Schaeffer Consulting, LLC. 

What did these women have in common, and what messages did I hear? 
  • Inspiration often comes from family: grandparents, parents and children.
  • They followed their passion, often overcoming large hurdles to do so.
  • They didn’t let anyone tell them they couldn’t do it.
  • In professional situations, they often find themselves the only woman among many men, but they use this as an opportunity to educate the men around them.
  • When they don’t feel confident, they fake it.
  • The discomfort of challenging oneself never completely goes away, but each time it gets a little easier.
As the hour-long panel discussion drew to a close, I felt that I had experienced something special. These women told some very personal stories and shared some of their tenderest feelings with us, allowing themselves to be vulnerable. In doing so, they allowed the audience to be vulnerable as well. I came away with a renewed sense of self-confidence, confirmation that nothing is holding me back from success, unless maybe it is me.  And I can do something about that.

This panel discussion would not, could not, have happened in mixed company. I feel fortunate to be part of an organization that supports ambitious, hard-working women professionals – women of all ages who share an entrepreneurial spirit. I only wish more WWE members had taken advantage of this wonderful opportunity. The room at Fluno could have accommodated twice our number. 

WWE exists to serve our members. The board, committee members and other volunteers all work hard to make sure we are providing members with what they want and need. If there is something you need that we can provide, please let us know.

Barbara Samuel, 2014-2015 President
WWE Southcentral



Click HERE to sign up to present a mini-workshop.


Join us 8-10 A.M. on Fridays
for "WWE in the Morning"
on West Side (1st Friday)
or East Side (2nd Friday)
or WWBIC (3rd Friday)
or North Side (4th Friday)


Members of LEO
Learning Entrepreneurial Opportunities
GIRLS'BIZ 2013-2014

Upcoming Events for Members & Guests

November 07, 2014 7:30 AM • Granite City, 72 West Towne Mall, Madison, WI 53719
November 12, 2014 12:00 PM • 17 Applegate Court, Madison, WI 53713
November 14, 2014 7:30 AM • Elie's Family Restaurant, 4102 Monona Drive, Madison WI
November 21, 2014 8:00 AM • WWBIC (Wisconsin Women’s Business Initiative Corp.) 2300 S. Park St., #103, Madison, 53713 (Villager Shopping Ctr)
November 25, 2014 5:30 PM • The Fluno Center, 601 University Ave., 8th Floor, Madison WI
November 28, 2014 8:00 AM • Esquire Club, 1025 N. Sherman Avenue, Madison, WI 53704

Upcoming Member Only Events

November 05, 2014 9:00 AM • Cool Bean, 1748 Eagan Rd, Madison, WI 53704
November 07, 2014 10:00 AM • Granite City, 72 West Towne Mall, Madison, WI 53719
November 18, 2014 11:30 AM • The Egg & I, 2501 W Beltline Hwy #111, Madison, WI 53713
November 19, 2014 11:45 AM • Sa Bai Thong, 6802 Odana Road, Madison, WI 53719
November 19, 2014 6:30 PM • Deb SuZan, Brownstone Apts, 8502 Old Sauk, Middleton 53562
December 01, 2014 4:30 PM • Vintage Brewing Co, 674 S. Whitney Way, Madison, WI

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Contact us at contact@wwesouthcentral.org
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